The Russian Edge VIP Evening brought together Russian startups and selected investors during Slush 2015. One of these startups is E‐Contenta, a one‐year‐old project offering predictions to what people want to buy and consume online.
Zoya Nikitina, Founder and CEO of the “personalized recommendation service for media companies”, is not a first‐timer at Slush. Nikitina gives some advice to people like her seeking to expand from the Russian market, where they have worked with some of the most popular websites, including Yandex.ru and Mail.ru.
“If you haven’t planned in advance, it’s almost impossible to find relevant people that you need,” Nikitina says.
When browsing the web with the E‐Contenta platform, information is gathered from multiple sources, including social media activity. The company then filters and analyzes the data to provide “personalized recommendations” for users.
At Slush this year E‐Contenta launched revamped products, which help businesses target advertising, increase session times and engage users through tailored content.
Zoya Nikitina, CEO of E-Contenta.
The buzz around Russian firms is picking up speed with efforts gathering together investors and startups.
“There are a lot of things happening. A lot of high tech Russian startups and investors are coming in,” Business advisor Vladimir Chepurnoy from the Helsinki Business Hub comments.
“You should keep in mind that Finland is a very good test back for Russian products to test in the European market. And this is why a lot of them come here,” Chepurnoy says.
Oleg Demidov is the co‐founder and Chief Business Development Officer of Navigine, a Moscow based startup focusing on providing “navigation services enabled by any range of available sensors and signals.” The firm offers developers tools for enabling pinpoint navigation indoors, like in stores or airports.
“I think the atmosphere is really fantastic!” Demidov sees Helsinki as the key step to making business development and attracting investors in Europe.
“Of course we are also working in the Scandinavian market. It is quite close and to us and we have quite similar culture I would say and it will also be interesting to work with local partners.”
This HBH statement on cookies and related technologies applies to the use of such technologies when you visit this website.
What are cookies and why we use them?
Cookies are small text files stored on your device by websites you visit.
Cookies alone cannot be used to identify you, but they may be linked directly or indirectly to you when combined with other information. In these cases, cookies may be treated as personal data. We make no effort to identify you personally from cookies.
Cookies can either be session cookies (they last only until you close your browser) or persistent (they remain on your computer or device until you delete them). Session cookies are usually used to remember relevant settings of your browsing session. Persistent cookies may typically be used for targeted advertising and gaining insight on how you use our website. We use both session and persistent cookies. Our persistent cookies are set to expire no later than two years after last refresh.
Collect statistical information on the use of our website. This helps us measure the effect of our marketing efforts and guides us in providing you with a better service. Depending on your browser settings, some of this information may also be shared with third-party service providers (e.g. Google Analytics).
Provide relevant content. Cookies allow us to tailor site's content to better match your needs and interests.
Please note that if you disable cookies, some website functionality may be limited.
Essential website cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.
Google Analytics cookies
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visits to our site you can disable tracking in your browser here:
Other external services
We also use different external services like Google Maps and external video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.