At Helsinki Business Hub it’s not enough for us to see new companies establish in Helsinki– it’s our mission to help our clients succeed and adapt to new business situations as they come about.
The Covid pandemic has affected retail shopping, but it’s also helped Japanese lifestyle brand MUJI become more creative with their new MUJI to GO bus concept, launching in May 2021. Soon their mobile boutique, located in a former HSL minibus, will visit marketplaces in Helsinki, Espoo, Vantaa, and Porvoo to provide a tangible shopping experience.
This is the first time MUJI has launched the MUJI to GO concept outside of Japan. In 2020 the first concept launched in Sakata-shi, in Yamagata prefecture, to make shopping more convent for the typically aging population living in the countryside.
Here in Finland, Helsinki Business Hub’s Senior Advisor Sonja Malin with the help from Business Finland and from a dedicated Helsinki city team helped to adapt the concept here by supporting the permitting process, giving input on routes, and using her local knowledge to help MUJI understand where the best opportunities are.
“Our passion is to support our clients throughout their whole life cycle in Finland, and the actual setting up is just the first step,” says HBH’s Sonja Malin. “We appreciate the trust and good collaboration we have with MUJI.”
Helsinki Business Hub has had a key role in helping MUJI to start its operations in Helsinki region, by connecting MUJI with the local co-operation partners. With ongoing services between autumn 2017 and autumn 2018, Helsinki Business Hub in co-operation with Business Finland has helped MUJI to land in Helsinki, as well as helping Finnish companies to start to do business with MUJI. The company established their largest store in Europe spanning the fourth floor of the Kamppi shopping center in Helsinki’s city center and launched a collaboration with a Finnish startup Sensible4.
As Miho Takagi, Managing Director of MUJI Finland writes in their release, “We are excited to be able to welcome customers who have been unable to visit our store in Kamppi, especially during Covid pandemic. Although our online store is available nationwide in Finland, the MUJI to GO bus will let us offer our customers an unforgettable experience and also the in-store experience to see and touch real products once again.”
This HBH statement on cookies and related technologies applies to the use of such technologies when you visit this website.
What are cookies and why we use them?
Cookies are small text files stored on your device by websites you visit.
Cookies alone cannot be used to identify you, but they may be linked directly or indirectly to you when combined with other information. In these cases, cookies may be treated as personal data. We make no effort to identify you personally from cookies.
Cookies can either be session cookies (they last only until you close your browser) or persistent (they remain on your computer or device until you delete them). Session cookies are usually used to remember relevant settings of your browsing session. Persistent cookies may typically be used for targeted advertising and gaining insight on how you use our website. We use both session and persistent cookies. Our persistent cookies are set to expire no later than two years after last refresh.
Collect statistical information on the use of our website. This helps us measure the effect of our marketing efforts and guides us in providing you with a better service. Depending on your browser settings, some of this information may also be shared with third-party service providers (e.g. Google Analytics).
Provide relevant content. Cookies allow us to tailor site's content to better match your needs and interests.
Please note that if you disable cookies, some website functionality may be limited.
Essential website cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.
Google Analytics cookies
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visits to our site you can disable tracking in your browser here:
Other external services
We also use different external services like Google Maps and external video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.